Month: July 2013



Makeovers are a lot of fun, especially when they’re done on you. This is why, when Alyssa asked me to go with her to Estee Lauder’s event, I immediately said yes. Estee Lauder was promoting the new Double Wear line, and they were inviting a select few to try it out, in exchange for a new look, profile photos, and a polaroid shot. I was pretty happy with the look I got, since I wanted something that suited my outfit: simple light makeup, with pink lips.


This was me before the all the magic:


and after, tadaaaaah!


my makeup artist was telling me how the Double Wear promises long time wear, even up to 24 hours! She also told me that the foundation was True Match, where there was a wide array of shades, and one was bound to be yours.


We roamed around after, looked at a few shops on sale, and finally, I went home, while Alyssa and her family went of to celebrate her birthday. Belated Happy Birthday Alyssa!!


And oh, while we were taking outfit shots, the customers over at the Clinique counter kept calling us. We thought we were going to get scolded for taking photos inside Rustan’s, turns out, they just wanted to know where I got this mint top! I always feel flattered when someone asks where I get my clothes, it just means they look good on me. Whoopie! Score!



I’m also loving this blazer from Zara, it fits me perfectly, and the material’s so soft I want to sleep in it. LOL.




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Mint Chiffon Flowy Top: Greenhills

Necklace: Peaches On Top

Colorful Paisley Blazer: Zara

Yellow Denim Cutoffs: Mango

Zipped Tote Bag: Longchamp

Mint Slingback Pumps: Mango

photos by Alyssa Yu

Syoss: A Hair Affair Like No Other

I have a love hate relationship with my hair. If you guys noticed, I have really thick hair. Although it is naturally straight, it gets frizzy easily, and without the appropriate hair products, my hair becomes a mess. I can’t have that bed hair effect, because when I tried, my hair just looked like a hairball or something.

As if the amount of mainstream commercials were not obvious enough, hair plays a huge role when it comes to our physical appearance. It is our crowning glory, and whatever we do to it, reflects our personality, style, and a lot of other things. Thinking of this, it doesn’t come as a surprise that a lot of hair care brands have been sprouting here and there. With all these brands available, how do we know which one to pick? Do we pick one particular brand because it has the most ads? because your friends and family say so? Because your dermatologist recommends it? Because the packaging looks pretty?

Have you asked yourself about the quality? Fortunately, Henkel Beauty Care, the company behind Schwarzkopf Professional, just launched SYOSS in the Philippines. Syoss is a renowned Japanese hair solution brand that is currently making waves in the Asia-Pacific and European regions. Syoss boats of products encompassing hair care, coloration and styling, delivering professional results at affordable prices.

I was able to go to the brand’s official launch at SM Megamall a few weeks back, but we got there really late, so Alyssa and I only got a few shots of the event. So to make up for that, I’m just going to show you guys what Syoss has to offer to the Filipino market.

For hair care, SYOSS has three lines, all of which carry both shampoo and conditioner:

Repair Therapy: for heavily damaged, stressed, colored, or permed hair. This line has nourishing ingredients to deliver deep repair for strong, healthy hair and incredible salon shine.

Moisture Intensive Care: moisturizes and cares your dry, frizzy and brittle hair deep inside and strengthens the hair structure

Anti-Dandruff Control: with Zinc Pyrithione fights dandruff from the first application on, with an anti-fallback effect of up to 6 weeks, all these while providing smoothness to the hair

All hair care products contain PRO-CELLIUM KERATIN, which provides treatment for damaged hair by penetrating hair strands and reconstructing from the inside.

Prices: Php 175 (400mL), Php 90 (190mL), Php 48 (100mL), Php 4.50 (10mL sachet)

Hair Colorations

The combination of the color-intense pigment mix and Nutri-Care Complex and pro-vitamin B5 ensures deep and intense colors with vibrant shine. For a long-lasting and shiny coloration result with extra care and professional gray coverage.

The available colors are Black, Dark Brown, Chocolate Brown, Dark Mocha, Medium Brown, Dark Ruby Red, Medium Ash Blonde, and Extra Light Ash Blonde.

Price: Php 330 (100 mL pack)

Hair Styling

SYOSS STRONG HOLD, the premium hair styling for individual styles, strong and long-lasting hold. Available in STRONG HOLD HARD GEL 150mL (Php 198) and STRONG HOLD HARD WAX 85g (Php 170)

SYOSS CURL CONTROL, the premium hair styling for defined, long-lasting curls, full of perfect bounce and smoothness. Available in BOUNCY WHIP CURL CONTROL 150mL (Php 225) and AIRY CURL CREAM 85g (Php 215)

SYOSS STRAIGHT & SHINE,  the premium hair styling designed specifically for straight hair and radiant shine. Available in STRAIGHT AND SHINE GLOSS JELLY 150mL (Php 180) and STRAIGHT & SHINE WAX 85g (Php 170)

Syoss is available at all leading supermarkets, department stores, drugstores and groceries nationwide.

Coca-Cola’s 3rd Football Fest: for a healthier tomorrow


When it comes to health, sports and fitness, Coca-Cola would never be included in my list of brands who’d support causes under these topics. It was a good thing I was invited to cover their 3rd Annual Football Festival, which made me think twice about that judgement.With this festival, Coca-Cola aims to set an example, to pave the way for a healthier lifestyle. How does one do that? When the company’s flagship brand is the sparkling sugary high calorie Coke? Read on to find out.

As mentioned before, the league is now on its third year, and has over 180 teams or over 2,700 players across 11 categories to vie for championships as a result of the collaborative effort between Coca-Cola Philippines, Powerade, Makati Football Club, Alabang Football School, Alabang Country Club, and the NCR Football Association.


“Coca-Cola supports over 280 physical activity and nutrition education programs in more than 115 countries around the globe. Our football festival is a holistic program that aims to teach Filipinos the value of exercise, proper hydration, and a sensible diet,” says Atty. Adel Tamano, Vice President for Public Affairs and Communications, Coca-Cola Philippines.


Coca-Cola actually devised a three-step action-plan towards healthy actively living: THINK, DRINK and MOVE. 

THINK: Everyone should be informed. Coca-Cola has been actively running sports clinics for years, educating a lot of children, and their guardians as well.

DRINK: Be critical of your beverage, know what it contains, and make great choices when it comes to proper hydration. Aside from Coke, Powerade is also another product under Coca-Cola. Being a sports drink, it boasts of having carbohydrates and electrolytes for proper replenishment and rehydration when doing active sports. For normal rehydration, they recommend Wilkins Pure for your 8 glasses of water daily.

MOVE: This one is that part of the campaign that encourages everyone to move. Be a part of the movement and start an active lifestyle, choose a sport, and be great with it. In this case, Coca-Cola promotes football, as a sport that can increase family bonding as well as physical fitness. Talk about hitting two birds with one stone, yeah?


The Coca-Cola Company is now working on having active healthy living programs in over 200 countries operational by 2015.


In the Media Launch, players were interviewed about their experience in the festival: (clockwise from top left), Daryl Ann Mendoza from Olongapo FUTBOL, Ciara Pickering from Makati FC, Jervie Magat from CCT Magdalena Soccer Team and Aldrin Lufamia from Team Gawad Kalinga. In general, they had great feedback, since football isn’t the sport of choice for most Filipinos, they are happy that football go highlighted by one of the Philippines’ most trusted brands.

Coca-Cola Philippines is driven to make a meaningful difference in the lives of people, communities, and the world by championing environmental sustainability, women empowerment, and wellness.

Apart from football, Coca-Cola is also involved in other healthy active living initiatives, including a youth basketball league called Coca-Cola PBA Youngstars, which aims to impact 7,000 teens; dance, which reaches 20,000 participants; and running, which engages 700,000 runners.


Thank you Coca-Cola for having me! I always get kilig whenever I’m invited as a part of the press. Good job for promoting wellness in the Philippines!

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, the world’s most valuable brand, our Company’s portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.  Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.  Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates.  For more information, visit Coca-Cola Journey at, follow us on Twitter at or check out our blog, Coca-Cola Unbottled, at

Rough It Out

Combat Boots: There’s something about these things that made me long for a pair. Ever since Doc Martens became a cult favorite, I’ve always wanted a pair. I couldn’t afford the real deal though, so when I saw these while shopping in Landmark, I just had to buy them. I’m telling you, I just had to. They kept calling back at me, saying “you need me, you want me, so buy me”, in that creepy taunting voice, so I bought them!

I couldn’t wait to wear them out, so I took them out for a spin at an event held in a soccer field. I figured these would be the perfect footwear since I’d be walking on grass, and maybe mud, if it rained.

My next dilemma was what to pair them with. I decided on this denim top, tank and shorts combo since our weather is very unpredictable. I figured, if it was too hot, I’d just take off the denim top, and if the weather became cooler, I’d keep it on. So yeah, you could say I was dressed for practicality.

These aviators came in handy when taking outfit shots as the sun was blazing hot that day.

What do you guys think of this look? does it suit me?

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Denim Button Down : Topman

Sierra Aviators: Peaches On Top

Freedom Tank: Flattering Tops

Shorts: F & X

Combat Boots: S&H Fashion

photos by Sef Tiburcio

Stella McCartney for Adidas F/W 2013

It always fascinated me, how Stella McCartney puts chic in such very functional sportswear. Her line is a part of adidas’ Sports Performance division, where there is use of the leading technology, to improve and enhance performance with sportswear.

This season, the Stella McCartney Fall/Winter 2013 collection boasts of structure and volume. Bright hues and monochrome prints take center-stage as these pieces merge function, style, and personality, all in one.

The focus of the line is on aesthetics and performance, where the collection unites streamlined layers and innovative texture combinations to embrace the open air. To match this, the campaign is full of energy and portrayed via a spectrum of vivid colors and graphic prints. Offering a balance between style and performance, the collection reflects a neutral feminine colour palette paired with light textures and enhanced with innovative CLIMALITE® performance technology.

Along with the launch of this collection, a Starter Pack (past favorites) for runners, as well as a new set for Travel Pack will also be launched. The Travel Pack comprises CLIMALITE® seamless separates in sharp grey, blast emerald and ultra-green, and matched with an iconic Zebra printed jacket with floral accents for a fierce look.

The collection also boasts CLIMAPROOF® Wind and Rain technology in capes, shorts and jackets offer weather resistant support and comfort even under the most severe conditions, while CLIMALITE® technology keeps the body cool by enhancing breathability during the most physically demanding routines. Performance tanks and tights incorporating CLIMALITE SEAMLESS® technology ensure optimum comfort and temperature control, accessorised with retro woollen legwarmers for warm up and cool down periods.

Footwear and Accessories
High performance footwear and utility accessories supports this season’s collection; each styled to reflect the adidas by Stella McCartney aesthetic while providing specific performance benefits.

The Fall/Winter 2013 collection will be available at adidas Greenbelt 3, BGC, PowerPlant and in Planet Sports Bonifacio High Street.

adidas by Stella McCartney collaboration was launched in Spring/Summer 2005 and remains a unique concept for women’s sports performance. The highly innovative sports performance range consists of apparel, footwear and accessory pieces in Tennis, Weekender, Running, Yoga, Studio, Swim and Cycling for the spring/summer seasons, and Wintersports for the fall/winter seasons

Work the Colour with Collection PH


Color. I have always been a big fan of color, especially bright ones. My favorite color happens to be yellow actually, because well, it tells me to look forward to a brighter day ahead.

I might have mentioned this in one of my previous blog posts, that I usually inject yellows, pinks, and oranges into my look when I’m feeling down, to lighten up my day. You see, dressing up, for me anyway, is a sort of therapy, where I get to experiment and have fun, eventually leading to a better mood and a more hopeful attitude.


Collection, a cosmetics brand from UK, has already made its way to Philippine shores. Before its official launch, sneak peaks were already circulating in the social networking sites, care of the brand’s ambassadors, as well as celebrities, and other personalities. It’s opening campaign, #WorktheColour immediately caught my attention. I was curious as to what the brand had to offer, as there were already a lot of foreign makeup brands already penetrating the Filipino market.

What’s great about Work the Colour is that the campaign encourages Filipinas to experiment, as they have a myriad of palettes to choose from. Whatever your skin tone is, you should not shy away from colors. collection 1

During the brand’s official launch held a few weeks back, they introduced their three brand ambassadors. Inspired by the makeup which she incorporated in her own signature ethereal fashion and elegant pastel chic, brand ambassador Camille Co led a display of the makeup brand’s versatility.  She was followed by Techno Aztec inspired Laureen Uy, who came with a distinctly hiphop vibe. The style bloggers were absolutely brilliant as their individual personalities shone through, enhanced by their favorite colours from their must have makeup brand – Collection. The party roared as actress Solenn Heusaff swaggered onstage in sultry rocker style. Manila’s it-girl wowed the crowd in her haute makeup. collection 2

I had fun at the party, especially when we had out photos taken. There were two photobooths, including one that was a cute pink British telephone booth where you can take your selfies.

I also got to check out the product display, and tried on a few things. If you remember from one of my Instagram (@phyaboo) posts, I was far too excited with the pink lipstick I got from them. collection 1

The theme for the party was colorful and edgy, but I was running out of ideas for a great look since Alyssa invited me almost at the last minute. In the end, I settled for this really adorable loose pullover from SM GTW’s Coco Cabana, and this skirt from my online shop, Peaches On Top.


I decided to go all out on the color thing, so I finished the look with my highlighter wedges from Primadonna. To tone things down a bit, I used my minimalist box bag from Wednesday Online.


Another thing, as of this writing, I’m already sporting full bangs!! I have yet to take outfit shots with my new look, so expect my ootds with bangs in a few weeks.





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For more information on Collection PH, you can visit their website at, or visit them on Facebook (Collection Cosmetics PH) and on Twitter (@CollectionPH)

Top: Coco Cabana

Skirt: Peaches On Top

Wedges: Primadonna

Box Bag: Wednesday

Photos by Alyssa Yu

Ready for Adidas KOTR?


A few days left until Adidas King of the Road this July 7, 2013, and I still think I’m unprepared. I have been running pretty often lately to try and compensate for my lack of experience. And yeah, I really don’t want to be lagging behind at my first 10k. Ugh. First 10k jitters, wish me luck!!


It’s a good thing running doesn’t require special skills or equipment, otherwise, it would have been hard for me to train (even for just a bit). Running is one of the oldest forms of exercise, and one of the easiest at that. You can just take your favorite pair of running shoes, put your earphones on, and hit the road. When you put it that way, it sounds so simple, yeah? But when it comes to long distance marathons such as 10K or 16.8K (as in Adidas KOTR), as simple as running may sound, some preparation must still be made, if you are to survive the whole leg. As I’ve mentioned before, in my previous posts on Adidas, I have run a lot of 5k ones, and now, to up the ante, I said yes to 10k. Hopefully next year, I’ll be able to go for 16.8k, and to bigger marathons, like say, a triathlon.

Some of you guys may still be intimidated by the 10k or 16.8k distances, but really, there are a lot of ways to get yourself on the road to longer distance running. Here are some things I do myself, and hopefully, these will inspire you to run farther.

Pre-Run Regimen


Conditioning is the key when preparing for a race. A good warm up can be what separates you from having a good run or a great run. Stretching before and after running helps loosen up muscles to prevent strain and injury. Trust me when I say never ever ever forget to do proper stretching and warm up. You don’t want to cause more strain on your muscles, what with all the running and pressure you put them through. Conditioning also sets the tone for your race, giving your muscles room to adjust to the harsher actions later on. If you skip on stretching and warm up, your legs are sure to cramp, and worse, you might not even finish the race. Again, conditioning is important!!

Train your mind


When I started out running, my largest obstacle was myself. I would feel tired in the middle of the race, argue with myself that I’m tired and should stop, when in fact, it was just all in the mind. That I was just psyching myself out, when in fact, my body can take it. You have to understand where your strength lies, where your body is comfortable, and figure out ways to finish the race with a huge smile plastered across your face. A shining accomplishment. Convince your mind that you want to finish, that you want to reach your goal. Discipline your mind, and your body is sure to follow.
Take a break


Believe it or not, with all that training, taking a break is essential to the whole thing. Your muscles need time to build and repair themselves. I recommend training every other day, so that in between, your muscles have time to regenerate. If you don’t take a break, you’ll risk tearing a muscle, and that, my dear friends, is a really bad outcome. Rest is critical for your body to recover to its full potential.
Hydrate! Hydrate! Hydrate!


After all that running, you will sweat. A lot. Our body needs a steady supply of fluids to maintain balance, so every now and then, hydrate. Sports drinks are good, since they have added electrolytes, but water can already do the trick, for shorter distances anyway.

Strong and Steady


It’s not enough to be consistent. You have to be efficient as well. Start running at a comfortable pace, or as some like to call it, a conversational pace. When you think you have gotten the hang of it, you can increase your distance at certain intervals. As an alternative, you can also run constant short distances 3 or 4 times a week, and the actual distance you’re preparing for at least once. Don’t push yourself too hard, but instead slowly increase your speed or distance. This will ensure that your body adjusts accordingly, allowing a just preparation for that long distance run.

I hope you got some things from what I have laid out above.
“There is not one exact surefire way to train for a race, whether it’s your first, your fifth or even your hundredth. It’s a different experience for every person, and we at Adidas, just try to provide opportunities for people to come together and run”, says Adrien Semblat, Brand Activation Manager of Adidas Philippines.

See you guys on Sunday! July 7, 2013 See me conquer the 10k leg. Wish me luck!!!! Pray that I don’t get injured while at it too. Thank you!!

For more news and updates on adidas King of the Road 2013, visit and, or follow the conversation with #KOTRPH2013

Supporting this year’s race are sponsors Summit Water, 100 Plus, Sennheiser, EO Optical, adidas Bodycare, L Timestudio, and Century Tuna.

photos from Google Images and Adidas websites.