A few weeks ago, I attended a PR and Fashion Writing Workshop hosted by Schu and Myth Boutique. It was held at the Schu Factory Outlet in Ortigas, and was one of many in the series of FREE Weekend Workshops by Schu.
Pretty flats in the outlet
(this particular photo grabbed from Rovie :) *sneaky* spot me!)
Cute printed flip flops from Bling Duck
My favorite pairs from the display
The first speaker, Tedrick Yau, PR and Events Manager, MEGA Publishing Group
I never thought PR was so complicated, Tedrick showed us how much work goes into PR, and gave us a glimpse of what happens behind the scenes. He talked about the basic PR tools he uses, and gave us tips for effective PR. I learned quite a number of things, but mostly how to improve my PR, and how I present myself to the public.
He also talked about crisis management, like what happened when Jinkee Pacquiao was Preview’s cover girl. Tip No. 1, Don’t panic. :)
Sarah Santiago, Features Editor, MEGA Magazine
I enjoyed her part of the workshop all too much. Not that Tedrick’s was boring, Sarah was just so amusing. the way she presented her talk was engaging, and her anecdotes kept everyone spellbound to every word she said. The topic was Fashion Writing, but she also talked a little about styling and a bit of marketing.
I’ve never had formal journalism training, aside from a few workshops in highschool and college, as I wrote for the school paper, so this workshop was heaven sent for an aspiring fashion blogger like I am. There were three things that stuck from all the things she said, 1) Passion, you can never write anything good without passion. 2) Research! Always know what you’re getting yourself into. 3) Take everyone around you as a teacher, be it your crazy ex, sworn rival, or even a random passerby.
I was definitely more inspired after this talk, thank you Ms Sarah!
Hello blogger friends!
with Carizza Chua
with Rovie Divinagracia
with Fifi Abboudie
outfit post to follow! :)
Note, I’ll be attending another workshop later, and it’s about Fashion Blogging. If you want to join me and other bloggers, get a slot by joining Schu's twitter giveaway! :)
P.S. A lot of markdown items are currently on display at the Schu factory Outlet, so take this chance to get yourself bargain buys at topnotch quality! Hurry!
Schu Factory outlet is located at 104-A Residencia 8888, Pearl Drive, Ortigas Center, Pasig City
P.S. Joined my Neon Satchel Giveaway yet?