Pretty Ingenious, A Powerhouse Collaboration

A Powerhouse Collaboration

In the world of fashion, the name Rajo Laurel is synonymous with elegant and chic couture collections that have rocked the local and international style scenes. Possessing seemingly never-ending supplies of creativity and drive, he has produced some of the most breathtaking designs from classic to trend-inspired garments. This year, Rajo turns to his recent travel to Japan to produce his exclusive shoe collections for local retail leader SM.

“As a designer, the Japanese culture has always been a point of reference for me,” Rajo Laurel explained. “I am in love with the graphic qualities of their traditional garb, the intricate art of the obi, the deep romanticism associated with the kimono and of course the zen balance of the modern Japanese aesthetic.”

“I feel very blessed to have been given the freedom to explore all of my ideas and bring literally a fantasy to life,” Laurel said. “The heart of the collaboration was really in the manufacturing, I wouldn’t have been able to do this without the expertise of the Parisian/Milanos group.”

The designs feature bold colors and patterns, as well as sleek lines and curves made of satin, suede, and leather. For the fun loving girl looking for the perfect pair for a night out with her friends, Rajo! for Parisian’s line of heels and wedges would be the perfect way to go. For the laid back and casual fashionista, the collection also has metallic flats and suede shoes.

For the confident guy on the go, Rajo! for Milanos’ collection showcases casual and dress shoes made of leather and suede with metallic accents and embroidery.

“Women tend to favor trends when it comes to footwear, whereas men tend to go for a classic look with an emphasis on quality.” Laurel explained. “These were some of the things I took into consideration in designing the lines for both Parisian and Milanos. From a global perspective, more and more options are being available. I feel like I managed to toe the line between tempering the classic shapes with just the right amount of edge.”

Rajo! for Parisian and Milanos are available in the following SM Department Stores nationwide: SM Mall of Asia
SM North Edsa, SM Makati, SM Megamall, SM Cubao, SM San Lazaro, SM Manila, SM Fairview, SM Las Piñas, SM Bacoor, SM Dasmariñas, SM Lucena, SM Lipa, SM Baguio, SM Pampanga, SM Clark, SM Marilao, SM Cebu, SM Lanang, and SM Mandurriao. Avail of Rajo! for Parisian shoes at Php 999 – 2499 and Rajo! for Milanos shoes at Php 1299 – 2000. For more information, visit the official Facebook pages of SM Parisian (https://www.facebook.com/ParisianShoesAndBags) and SM Milanos (http://www.facebook.com/MilanosShoes) or follow @SMParisian and @SMMilanosShoes on Twitter.

Side note: Here are my Top 3 picks :)